After failing in Sydney and Houston, last Friday I was in the right place (the San Francisco Swatch store) at the right time (an hour before opening on a stormy weekday).
I was #2 in line, and according to Mr #1, who is semi-professional speculator / dealer, I was pretty lucky to get in so far to the front. By the time the store opened there were about 10 in line.
When the doors opened, I was pretty excited. But sadly the staff killed that feeling quickly. I hoped for “Welcome to Swatch, we’re so glad to help you achieve your collection goals” or “Wow isn’t it cool that we get to share this pop culture moment together?” What I got was “One at a time!” and “Step back, DO NOT block the door” When I approached the island with the samples, the guy just stood there, waiting for me to name a planet. You don’t get to look at or touch or interact with the merchandise in any way. They don’t ask you if you’d also like to buy the special San Francisco souvenir watch.
My friend Paul had a specific set of choices, and luckily the limited stock on hand included a Mission to Mercury, one of his top picks. So yay! My mission accomplished. There were no Mars watches in stock, so I didn’t have to make a Sophie’s Choice between his pick and mine. Maybe I’ll get up early one day this week and try the shop on the Las Vegas strip…