Aisle 11

Pak n Save is a discount grocery store in NZ. We’ve started shopping here more since we moved, because it’s right on the way home when we go into Auckland.

When the parenthetical gets longer than the post…

(The chain is owned by one part of our grocery duopoly, which is regularly investigated for anti-competitive behaviors but always manages to keep on trucking. Grocery prices are really high here, and are one of the reasons we elected a pro-big business government who campaigned on cost of living issues. Nutty, right? It’s like a zillionaire real estate developer with a decades-long history of not paying suppliers sitting on his gold toilet practicing his tagline “You’re fired” so that he can win more votes from working people.)

Anyway… the Pak n Save marketing tends toward the obnoxious, but I approve of the signage for Aisle 11… it can be so hard to find the unicorns if you’re in a hurry.