Teen angst turns into free money and ephemeral popularity, but it mostly falls apart and the people grow up

I found this story via Flipboard, and maybe it’s an example of a new archetypal story from the Internet age. Or maybe that inflates its importance. It might be especially interesting to me as a person who was on Tumblr but felt increasingly not of Tumblr and finally left. 

Getting a bit more meta, I couldn’t help thinking that the story itself is as carefully crafted to tickle the “salable long magazine piece” buttons as the Tumblr posts it examines are crafted to tickle the “relatable” buttons….